Renting a Home? Appearances Do Matter

When it comes time to find a new home, research shows that, home renters and buyers care very much about a home’s exterior appearance. Evidently, they want the home to appear impressive to friends, neighbors, and passersby, as though the façade were a reflection on themselves. However, they also care about what’s inside the home. They want it to meet their criteria for living comfortably and functioning optimally. Professional property managers in Grand Rapids, point out that in either of these scenarios, however, the moment arrives when the parties tour the home, and that changes everything. So it’s important to take some steps to make sure the property looks it’s best for your tour.


A property’s exterior appearance matters whether you’re selling or renting. It is the first thing people see when they drive up, and making a good first impression sets the tone for what’s to come. No matter how great the photos of your rental property come off, they are not the final determinant. They may get the potential renter in the door, but they do not close the deal. What closes the deal is the condition of the property itself.


Make sure the exterior of your property is well tended at the very least. Walls should appear freshly painted, and windows and windowsills should be fresh and clean. Trees and decorative shrubs are a huge attraction, especially in a climate where shade is at a premium, but they must be trimmed of overgrowth and well maintained. Lawns should be as green as possible, borders should be edged along the front walk, and in the milder seasons, flowers should be planted to add color, cheer, and character.


As for the inside, it’s important to make sure everything is clean and simple. A great idea is to hire a staging company to stage the home for your tour. That can make a huge difference for the renter to start imagining what it would be like to live in the home. It can help you have more competition for the property, enabling you to fill it faster and maybe even get a better rental price!

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Justin Bajema

Justin Bajema, CPM® is the Founder & President of Access Investment Group, LLC and Access Property Management Group, LLC. His love for everything Real Estate and business began with one book back sent to him while he was returning back from the war in Iraq in 2003, "Rich Dad Poor Dad" by Robert Kiyosaki. Justin is a proud U.S. Marine combat veteran who served 2 tours in Iraq as an infantryman. He received the Purple Heart from Commander in Chief President George Bush for his wounds received in action while serving with the 24th MEU in Iraq. Justin Bajema, | Founder & President